Tea for the
wine list.
A turnkey premium Chinese tea programme for European hospitality venues from sourcing and menu design to staff training and reorder.
A new revenue line on a declining alcohol ticket.
Non-alcoholic spend per cover is growing across European hospitality. Premium tea creates a new high-margin line on the check, in a space most venues leave empty — without displacing anything you already do well.
A differentiated offer your guests notice.
Super-premium Chinese tea is not yet a standard line on European menus. The venues that move first own the positioning. A 2025 Longjing from Meijiawu is a conversation, not just a beverage.
Operationally simple – we handle the complexity.
Sourcing, menu integration, staff training, serving ware guidance, reorder logistics. You do not need tea expertise in-house. You need a programme that works on your floor in real service.
Programme design targets strong beverage economics — typically around 20–25% beverage cost and roughly six euros profit per serving at restaurant pricing. For the broader thinking behind those economics and the positioning, see our philosophy.
Your team, ready to sell.
Knowing the product is not enough. Your team needs to be able to present it with the same ease and confidence they bring to anything else on the floor. The Radiant Parcels training programme is built around your service reality — concise, practical, and calibrated to the level of the person in front of you.
Origin, style, and service ritual. How to read the menu, describe each tea with authority, and handle guest questions without hesitation. Every floor team member leaves comfortable and ready.
Deeper terroir and processing knowledge, harvest context, producer background, and the commercial logic of the programme. Enough depth to field expert questions and lead the menu with genuine conviction.
For venues where the kitchen is central to the experience, we work directly with your chef to develop tea and food pairings — matching specific harvests and styles to dishes on your menu. It turns a beverage line into a programme your kitchen owns too.
Radiant Parcels works best for venues that already take beverage seriously.
We are not a volume supplier. We work with a small number of venues where the match between our product and your programme is precise. The criteria below are intentionally specific.
The philosophy behind this selectivity and why tea belongs on the wine list at all is set out in our philosophy.
request samplesCity-centre European venue with 50 restaurant seats or 150 hotel beds.
Established beverage programme. The vocabulary of origin, season, and service translates directly.
F&B Director or equivalent who is P&L-responsible and motivated by margin, not just product.
Guest base that responds to premium non-alcoholic alternatives and cultural authority.
Purpose-driven positioning — a venue that treats beverage as part of its identity, not its afterthought.
From conversation to cup.
A four-step programme that takes you from first samples to a tea list your team can actually run.
Sample
We send a curated sample selection matched to your venue profile. You and your team taste and give feedback at your pace.
Selection
We agree on a programme – typically 3–5 teas. We draft the menu language, agree on pack sizes, and finalise commercial and logistical terms.
Implementation
First delivery includes product, packaging, serving ware guidance, and a structured training session for your team. Front-of-house in two hours. Sommelier team in five. Service ready from day one.
Ongoing
Reorder as needed. Annual harvest updates keep your menu current. Performance benchmarks and new product introductions as the relationship grows.
Start with a conversation.
We respond within two working days. No obligation – just a direct conversation about whether Radiant Parcels is the right fit for your venue. Your first reply comes from Sander, with a proposed sample set and a short call window rather than a generic sales sequence.
Message sent.
Thank you for your interest. We will be in touch within two working days to understand your floor and your guests, propose a sample set, and see whether Radiant Parcels belongs on your wine list at all.